Stop guessing your training.
Same finish time for two years? You're probably not unfit — you're under-fueled, mis-paced, or both. Send me your training data — your Strava, your race history, your fueling, your recovery. I'll look at the full picture and tell you exactly what to fix before your next start line.
One coach. Everything it
takes to get there.
You're not short on drive — you're short on time. I bring 20 years of coaching, ultra racing, and endurance nutrition to one program built entirely around your goal, so every hour you spend training actually moves the needle.
First Marathon
Going from finisher to racer on your first marathon — a plan built around your real schedule, injury-proofed from day one, so you toe the line ready to race, not just survive.
Training plan · nutrition & fueling · hydration · kit guidance · race-day logistics
See pricing for this programMarathon PB / Boston Qualifier
For the marathoner who's done two, three, four of these and hit the same wall every time. I find the specific thing capping your result — fueling, pacing, or something structural — and build the plan that breaks it.
Training plan · nutrition & fueling · hydration · kit guidance · race-day logistics
See pricing for this programUltra Marathon
50km to 100 miles. Aid-station strategy, overnight fueling, gear that won't fail you at hour 14, and the mental game — coached by someone who's raced ultras himself, not just studied them.
Training plan · nutrition & fueling · hydration · kit guidance · race-day logistics
See pricing for this programWhat's included in every program
endurance sport
I read data,
not vibes
You've run 2–4 marathons. You're up at 5am, you sync everything to Strava, and you've probably followed a plan from Runna, a book, or Reddit. But your finish time hasn't moved in two years, and you hit the wall at the same kilometre every single race. You don't know if it's the plan, the fueling, or something structural — and you're tired of guessing.
That's exactly what I fix. I don't hand you a template — I pull up your full training picture: your race history, your pace decay after 30km, your carb intake per hour, your recovery, your strength work. Every aspect of your training, not just one metric. Then I find the specific thing capping your results. Simon went 3:45 → 3:28 in one cycle — the fix was fueling, not fitness. Kris went from a half marathon to a top 20 female finisher at Canyons Endurance. Flick broke 3 marathon PBs in under a year. These aren't motivational stories — they're data problems with data solutions.
20+ years in endurance sport, from local 5Ks to representing Australia in Triathlon and Duathlon before moving into Ultra Marathon in 2019. I understand the science — and the reality of training around a demanding job and a family. The best plan isn't the one that looks perfect on paper. It's the one you can actually execute at 5am before the kids wake up.
Beyond coaching, I'm the founder and running leader of The Running Creatures — a social run club based out of Little Creatures Brewery right here in Geelong. I started it because I believe running should be for everyone: a welcoming, fun, and judgment-free space where people of all abilities can get out, move, and connect. It's one of my proudest achievements and something I'm deeply passionate about.
A heartfelt thank you
None of this would be possible without the incredible support of my sponsor, Saint Layers. From day one they've believed in what we're building here at GCEA, and I'm truly grateful to have them in my corner. If you're after the best compression, racing, and training gear on the market — gear that performs as hard as you do — do yourself a favour and check them out.
Visit Saint Layers →Your splits tell a story.
Generic plans can't read it.
You've already tried the generic plans — that's why you're still at the same time. In your first week, we run baseline tests to find your lactate threshold, your real heart rate zones, and your fueling ceiling. Then we build a program engineered for your exact physiology. No two athletes get the same plan.
Baseline Testing
Week one: lactate threshold, heart rate zones, running economy, and a fueling audit. We find out what your body can actually absorb — in carbs per hour — before we write a single session.
Full Training Analysis
I look at every aspect of your training — your last 2–3 races, your training load, your recovery, your strength work, and your pace decay after 30km. That's where the wall lives — and the data tells us whether it's fueling, pacing, or something structural.
Custom Programming
Every workout is built from your data — training zones anchored to your threshold, fueling practiced at race intensity, and progression tied to how your body actually responds.
Ongoing Adaptation
As your fitness changes, your zones and fueling targets get recalculated. We test regularly so your training stays at the edge of your potential — not last season's numbers.
What We Test in Week One
Why this works when free plans don't
A free plan doesn't know you bonk at 32km. It doesn't know you're taking one gel every 45 minutes. It doesn't know your threshold pace. I do.
Splits, not vibes
Every plan is built on your actual numbers — lactate threshold, pace decay after 30km, and carb intake per hour. No more guessing from contradicting YouTube videos and Reddit threads.
Built around 5am
You've got a demanding job and a family. Training fits around that — not the other way around. Plans flex when work travel or a sick kid throws your week, and you never feel like you've fallen off.
Fix the wall, not the miles
Most marathoners don't bonk because they're unfit — they bonk because they're taking 30g of carbs an hour when their body needs 60g. Fueling and pacing strategy are baked into every plan from day one.
Know why it worked
The win isn't just a PB — it's standing at the finish line knowing exactly why. You'll understand your splits, your fueling, and your race so you can repeat it. That's the part that's been missing.
Syncs straight to your Garmin
You already track everything on your watch — that's the point. Coaching is delivered through TrainingPeaks, which syncs straight to your Garmin, Coros, or Apple Watch. Every session lands on your wrist with heart rate zones and pacing targets. You show up at 5am, your watch tells you the plan, and your splits sync back automatically.
Direct to Your Watch
Every workout is synced automatically to your watch via TrainingPeaks. You'll see your sessions wherever you train.
Real-Time Guidance
Heart rate zones, pacing targets, and splits appear on your wrist. Train smarter, not harder.
Automatic Syncing
Your completed workouts sync back automatically. I see what you did, when you did it, and how you performed.
Supported Devices
TrainingPeaks works seamlessly with Garmin, Apple Watch, Polar, and most modern running watches. If it can record workouts, it can sync with TrainingPeaks.
Start fixing your race — for free
Three free tools to start working on the things that are probably capping your results — fueling, pacing, and the wall at 32km. No catch.
Race-Specific Pacing & Fueling Plan
Built for your exact race, not a template. Enter your goal time, distance, and conditions — get carb targets in g/hr, fluid by sweat rate, and a pacing plan by kilometre so you stop bonking at 32km.
- Carb targets in grams per hour
- Pacing plan by kilometre
- Fluid & sodium by sweat rate
30 Days to Becoming a Better Runner
One short email a day. Gene's best coaching tips on heart rate, nutrition, and running smarter — delivered straight to your inbox for 30 days.
- Days 1–10: Heart rate zones
- Days 11–20: Nutrition for runners
- Days 21–30: Run smarter
Ultra Marathon Hydration Masterclass
The science behind staying hydrated for 50+ miles. Learn the exact hydration protocol that keeps Gene's athletes strong to the finish line.
- Sweat rate & electrolytes
- Heat & altitude adjustments
- Race-day hydration plan
What's another flat year costing you?
Another race entry. Another 16-week build. Another finish time that looks exactly like the last one. These plans find and fix the specific thing capping your results — so the next race is actually different. All prices in AUD.
Every coaching plan is 100% bespoke — no two athletes ever receive the same program.
Every plan below includes training, nutrition, hydration, kit, and race-day logistics — the difference is how much direct time with me you get.
GC Adaptive Run Coaching
Entering BetaGene's AI-powered training app — building personalised programs, analysing your Strava data, and adapting your training in real time based on how your body responds. AI-powered training plans, real-time adaptive coaching, HRV and recovery tracking, and race planning. The backbone of every GCEA coaching program.
Why pay when free plans exist?
You've already tried them. That's why you're here — still at the same finish time. A free plan doesn't look at your splits or your fueling log.
Is this just generic advice with a coach's name on it?
No. Every plan is built from your race data, your Strava, and your carb intake per hour. No two athletes get the same program. You'll see that in week one.
What's this actually worth?
Another flat year costs the same entry fee, the same 16 weeks, and the same disappointment. This fixes the problem — one race entry pays for itself.
Endurance Academy
Structured coaching for the athlete who wants real guidance without the 1:1 price tag — training, nutrition, and race-prep resources built around your data, alongside a community chasing the same kind of goal.
- Free 30 days — card saved, nothing charged today
- Custom training program built to your physiology
- Monthly Town Hall — live Q&A with Gene
- Unlimited lifetime access to the Knowledge Vault
- Blogs, videos & research breakdowns
- Downloadable PDFs, race guides & training resources
- Email support
- Custom Saint Layers training top included
- Exclusive Saint Layers store discount
Performance
1:1 coaching across everything that gets you to the start line ready — training, fueling, hydration, and kit — with weekly direct access to me and real-time adjustments as life happens.
- Free 30 days — card saved, nothing charged today
- 1hr 1:1 onboarding call with Gene
- Everything in Group Coaching
- Weekly 1:1 video calls with Gene
- Specific training feedback videos
- Real-time plan adjustments
- Race strategy & pacing plans
- Strength & mobility program
- Priority messaging support
- Custom Saint Layers training top included
- Exclusive Saint Layers store discount
Elite
The complete experience: twice-weekly coaching across training, nutrition, gear, and race-day logistics, plus unlimited access to 20 years of racing and coaching knowledge whenever you need it.
- Free 30 days — card saved, nothing charged today
- 1hr 1:1 onboarding call with Gene
- Everything in Performance
- Weekly 1:1 video calls with Gene
- Specific training feedback videos
- Twice-weekly check-ins
- Nutrition guidance
- Gear & shoe recommendations
- Race travel planning
- Unlimited messaging support
- Annual performance review
- Custom Saint Layers training top included
- Exclusive Saint Layers store discount
Same data. Different outcome.
"Four marathons, stuck at 3:45 for two years. Gene pulled up my race data and saw I was running 4:15/km through 30km then blowing up to 5:30/km. Classic under-fueling. He moved me from 30g carbs/hr to 60g/hr. Next race: 3:28, even pace. I finally know why it worked."
"I hit the wall at 32km in six straight marathons. Turns out I'd been taking one gel every 45 minutes — about half what I needed. Gene rebuilt my fueling plan in grams per hour. First race after: ran the last 10K without walking. That alone was worth it."
"After two years plateauing, I dropped my half from 1:28 to 1:22. The structured threshold work and the fact that Gene actually looked at my pace data — not just volume — was the difference. This isn't generic advice with a coach's name on it."
"Every session had a purpose I could see in the numbers. Gene looked at my data, not a template. Qualified for Boston on my first attempt by 8 minutes — and standing at the finish line, I knew exactly why it worked. That's the part I'd been missing for years."
Three steps to your next PB
No commitment, no pressure. Bring your splits — I'll tell you where you're losing time and what it'll take to fix it.
Send Me Your Training Data
A free 30-minute call. Bring your Strava, your race history, your fueling, and your recovery. I'll look at the full picture — pace, fueling, sleep, strength — and tell you exactly what's capping your results. No fluff.
I Find the Problem
I build your plan around the specific thing that's been holding you back — your data, your schedule, your goal race. Not a template. You'll know what we're fixing and why before you run a single session.
Fix It & Race
Train with weekly check-ins and real-time adjustments. When work travel or a sick kid throws your week off, the plan flexes — and you still arrive at the start line ready to run even pace.
The questions you're probably asking
You've been burned by templated plans. Here are the honest answers — bring your splits to the call and test them yourself.
Have a question not covered here? Send Gene a message →
Send me your
training data
Fill out the form and I'll reach out within 24 hours to book a free 30-minute call. Bring your Strava, your race history, your fueling, and your recovery — I'll look at the full picture and tell you exactly what to fix. No commitment, no hard sell.
Running for Male Mental Health
This year I'm proud to be a Charity Ambassador for the Geelong Marathon, running in support of The Shaka Project — an organisation dedicated to tackling the male mental health crisis. Men are three times more likely to die by suicide than women, yet far less likely to seek help. Running has been my lifeline through dark times, and this race is my way of giving back and helping break the silence. Every dollar counts. If you believe in the power of sport to change lives, please consider supporting my campaign.
Donate to My Campaign